Port of Spain, Trinidad – Monday August 24, 2020 – Tourism Trinidad Limited (TTL)
recently launched its new sixty (60) second Destination Trinidad commercial that
perfectly captures the essence of the island’s sports, events, and
conferences/meetings tourism niches. The original composed background soca
infused music perfectly aligns with the footage; portraying Trinidad as a place where
visitors can embark on their own epic journeys and ultimately compel them to set out
on their own when the world emerges from the coronavirus crisis.
Coming out of its mandate to focus on Trinidad’s specific offerings and the identified
tourism priorities, separate and apart from that of Tobago, namely
▪ Sports
▪ Events
▪ Conferences/Business
Tourism Trinidad is continuing to build out its arsenal of communication pieces, such
as brochures, videos, new destination website, focusing on these key pillars. The 60
second television commercial showcases beautiful shots of Trinidad in a way that is
inspirational, artistic, and overflowing with our world-renowned “Trini” energy.
An intrinsic part of Trinidad’s Tourism Recovery Plan to get the sector back on its feet,
this commercial is being aired for the first time during the international broadcast of
the prestigious and hugely popular T20 Cricket Tournament of the Caribbean Premier
League (CPL) being hosted in Trinidad and Tobago. This is, therefore, an ideal
platform to promote Destination Trinidad via live stream and television whilst
simultaneously generating brand awareness and connecting with global audiences in
the UK, North America, Europe, Asia Pacific, Africa, India Sub-Continent and Pan
Caribbean.
Tourism Trinidad has also installed at the cricket venues branded perimeter boards,
pitch markings, and banners and shared destination fun facts and other video
communication pieces with CPL’s online channels.
Travelers are eagerly searching out vacation options and, based on industry reports,
international tourists will primarily seek destinations that offers diverse culturally rich
and “out of the box” experiences in a safe environment. Keeping visitors inspired and
informed will remain a top priority for all tourism destinations, alongside with ensuring
that the necessary protocols and guidelines to mitigate the spread of COVID-19 are in
place prior to re-opening the borders.
The Chief Executive Officer (Ag.) of Tourism Trinidad Limited, Mrs. Heidi Alert,
explained that “the 60 second television commercial aims to inspire travellers to dream
of Destination Trinidad even as we all battle the COVID-19 pandemic globally. It is
crucial to keep our audiences inspired and informed so that the destination remain top
of mind. In the crowded marketplace where many other competing destinations are
vying for the attention of the traveller, Trinidad must remain on the forefront and
continue to disseminate captivating, real-life, and authentic content.
Moreover, we are in the final stages in the roll-out of Trinidad Tourism Industry Health
& Safety Manual for Post Covid-19 based on other regional and international public
health protocols. These unified guidelines and protocols will assist in restoring global
confidence in destination Trinidad even as we all work to ensure the health, safety and
well-being of our citizens and visitors”.
Mrs. Alert went on to add “the island of Trinidad has a rich bounty of tourism assets
that sometimes we as citizens take for granted. We must all be proud of where we live
and appreciate what makes our country unique. I encourage everyone to view our
destination television commercial on our social pages and feel free to share it amongst
your friends and family”.
The 60-second television commercial, showcasing Trinidad’s sports, events, and
conferences niches can be viewed and shared via Tourism Trinidad’s FB @Visit
Trinidad, Twitter @ExploreTrinidad, Instagram @BookTrinidad and on our domestic
staycation FB, IG and Twitter @StayTnT.
